Hubert Givenchy designed a Paris collection dress in 1957 called the sack. It started the trend for a straighter waist with less of a shift in the dress. First it developed into the fitted darted sheath dress and later into the loose, straight, short shift dress. By 1958 the style really began to catch on. The design was picked by Mary Quant who motified it to her own personal taste. Various refinements on this early sack dress picked up by Courreges, led Mary Quant to go one step further and design the mini shift dress that was to dominate the 1960's decade. the fore runner of the mini dress. The shapes that Mary Quant designed were simple, neat, clean cut and young. They were also mostly made from adventurous material that not many designers would traditionally use. The fashion trend took off so well because it was so different and to wear it you had to be youthful to get away with an outfit that was so controversial among adults in particular.
A Mary Quant fashion show video featuring her latest designs in the mid-late 1900's:
http://www.youtube.com/watch?v/=MGAc3u3T3iU
Mid 1900's Mini Skirts
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